1. What Role Does Colour Play When Designing Educational Toys?

color stim­u­lates neural sen­sory devel­op­ment in small chil­dren. i don’t believe in pink for girls and blue for boys. my daugh­ter loves all col­ors, as long as they are bright. as infants, the best col­ors for toys are black, white and red. but as they get older, brights in gen­eral are per­fect.
by going along with some of the man­u­fac­tur­ers that still sub­scribe to the old ‘pink for girls, blue for boys’, soci­ety is help­ing to con­tinue the sex­ist stereo-types as to what col­ors are accept­able.
my 5-year-old daugh­ter goes thru phases where she will only wear one color for about a week, then sud­denly, her favorite color changes, as does her wardrobe. by giv­ing her free­dom to decide on her own what she likes, her toys and clothes have become much more diverse than all three of her cousins (all right around her age).